There is a neuroeconomics critique of Big Box Sets. So much of the pleasure of a purchase lies in the anticipation of the buy rather than the having. The anticipatory pleasure of a Big Box Set, no matter how large, is not so much greater than the anticipatory pleasure from a single CD. Yet once you own a large box it sits around. You can't listen to the CDs all at once. They start to feel "stale," and then you go out and want that anticipatory fix again. Bryan Caplan aside, the anticipatory pleasure of "listening to the seventh CD in the box" is somehow not the same.Are there any other examples of this phenomenon where you buy smaller packages to get more enjoyment out of actually buying them?
There is also the other issue where people buy huge packages of stuff at Costco and Sam’s Club when they most likely won’t use the whole box. Maybe because there is no “anticipatory pleasure” from buying lots of small packages of granola bars and socks (or at least not enough to outweigh the cost savings).