Companies, of course, put a lot of thought into what to name their company. It may seem like a simple task, but it can be harder than you think to come up with an original, concise name that people will remember.
This post discusses the 10 types of company names and the pros and cons of each. It gives some insight into what you need to think of when naming a company.
When I was a senior in college, I started an educational technology company with a couple of friends of mine from Walker. Our product was a website that would help all parts of a school community to communicate with each other efficiently (students, parents, teachers, etc.). The name we chose for the company was "learnection." It fits under the "Blends" category from the blog post I link to above -- like Microsoft and Netscape, it is a blend of two words: "learning" and "connection."
At the time, it seemed like a good, simple name that was halfway creative. However, there were several problems with the name after we looked back on it. First, it does not really roll off your tongue, and people were not always sure how to pronounce it when they read it the first time. When you think of the successful internet companies, it is abundantly clear how to pronounce Microsoft, eBay, Google, Apple and Amazon. Also, when writing "learnection" in certain fonts, the lower-case "L" at the beginning of the name would look like an upper-case "I" and that would really confuse people. Now, those considerations are not why the business did not last more than a couple of years, but it probably would have helped our marketing to have a simpler, catchier name.
What do you guys think makes a good company name? Can you think of any companies that succeed despite having an awkward or confusing name?
(Source: Guy Kawasaki's Blog)