The Chicago White Sox and the convenience store chain of 7-11 struck a marketing deal where the start time of all White Sox home games for the next 3 years will be 7:11pm. The deal will pay $500,000 a year to the team.
This is a creative advertising strategy and a way to create value and exchange from a starting time where there was not value being traded before. Do you think it will be worth it for both groups? Is this a good business decision for both sides?
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2 comments:
I think that this idea is great for the White Sox. They are making some money by just starting their games at a specific time, hardly affecting anything at all. The article says that most the games have the first pitch around 7:05 or 7:09, so what is a couple of extra minutes going change? I believe that the White Sox got the better of end of the deal, but 7-11 doesn't come out to bad on this one. In the beginning of the (never ending) baseball season, people will catch on to the 7:11 time of the start of the game with the 7-11 store. This, as result, will create more advertisment and will increase sales for 7-11. Eventually as the season "drags" on, more and more people will start to forget about the connection and almost completley forget about the connection (apart from the thousands of coupons). All in all I believe that this is a good deal for both, the White Sox making a little more money and the 7-11 stores gaining some publicity... Why not?
-Nick Wellmon
I would first like to start off by telling Nick Wellmon that baseball is one of America's favorite pastimes and that if he doesn't like it, he can go back to Canada. The White Sox definatly come off with the better end of the stick in this deal. They recieve $500,000 just to extend the time of the first pitch by two to three minutes. 7-11 might not have made the smartest choice when agreeing to this deal because not everyone will think of their chain while looking at the clock and seeing 7:11. The fans will be paying more attention to the game rather than the clock. Also the time zones play a factor. Just because it's 7:11 in Chicago doesnt mean it's 7:11 in Los Angeles. No that 7-11 will recieve zero publicity as people would connenct the time and the chain store, but most likely, 7-11 will not recieve as much publicity as the were probably hoping for.
-Gautam Rao
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